Hey, I’m Almira.

I’m a PhD candidate in consumer behaviour at the Erasmus University in Rotterdam. I research technology & motivation.

Education

PhD Candidate, Marketing — Rotterdam School of Management, Erasmus University

Visiting PhD — The Wharton School of the University of Pennsylvania

Msc, Marketing — Johns Hopkins Carey Business School

BBA, Supply Chain Management — Western Michigan University

Research overview

My research explores how people process and react to human-machine replacement (job automation, production by autonomous technology). In addition to this line of inquiry, I study goal striving behavior, and work on how people can stay motivated in the advanced stages of the goal pursuit. I employ a mix of methods to address my research questions, including lab/online panel studies, field experiments, and secondary data analysis.

Work in progress

  • “The “Cheap = Poor Labor Conditions” Lay Belief and Its Impact on Preferences for Production Method” with Mirjam Tuk, job market paper (invited for 2nd round revision at Journal of Consumer Research).

  • “Predicting the Future of Work: Lay Beliefs of Job Automation” with Mirjam Tuk, Stefano Puntoni, and Alina Ferecatu manuscript in progress (to be submitted to Nature Human Behavior by July 2024).

  • “The Impact of Temporal Framing on Motivation in Nonspecific Goal Pursuits” with Christophe Lembregts, manuscript in progress (to be submitted to Journal of Consumer Research).

Chaired Symposia

  • Predicting the Future of Work: Lay Beliefs of Job Automation (session co-chair, with Mirjam Tuk, Stefano Puntoni, and Alina Ferecatu) 2023 Society of Consumer Psychology, San Juan, Puerto Rico.

  • Predicting the Future of Work: Lay Beliefs of Job Automation (session co-chair, with Mirjam Tuk, Stefano Puntoni, and Alina Ferecatu) 2022 Association of Consumer Research, Denver, Colorado.

Conference Talks

  • The “Cheap = Poor Labor Conditions” Lay Belief and Its Impact on Preferences for Production Method (with Mirjam Tuk) 2024 (forthcoming) Asia-Pacific Association of Consumer Research, Bali, Indonesia.

  • The “Cheap = Poor Labor Conditions” Lay Belief and Its Impact on Preferences for Production Method (with Mirjam Tuk) 2024 (forthcoming) European Marketing Academy, Bucharest, Romania.

  • The “Cheap = Poor Labor Conditions” Lay Belief and Its Impact on Preferences for Production Method (with Mirjam Tuk) 2024 Society of Consumer Psychology, Nashville, Tennessee.

  • The “Cheap = Poor Labor Conditions” Lay Belief and Its Impact on Preferences for Production Method (with Mirjam Tuk) 2024 Dutch Consumer Behavior Day, University of Amsterdam, the Netherlands.

  • The “Cheap = Poor Labor Conditions” Lay Belief and Its Impact on Preferences for Production Method (with Mirjam Tuk) 2023 Association of Consumer Research, Seattle, Washington.

  • The “Cheap = Poor Labor Conditions” Lay Belief and Its Impact on Preferences for Production Method (with Mirjam Tuk) 2023 European Association of Consumer Research, Amsterdam, the Netherlands.

  • Predicting the Future of Work: Lay Beliefs of Job Automation (with Mirjam Tuk, Stefano Puntoni, and Alina Ferecatu) 2023 European Marketing Academy, Odense, Denmark.

  • The Impact of Temporal Framing on Motivation in Nonspecific Goal Pursuits (with Christophe Lembregts), 2022 Doctoral Colloquium at European Marketing Academy, Budapest, Hungary.

  • The Impact of Temporal Framing on Motivation in Nonspecific Goal Pursuits (with Christophe Lembregts), 2022 European Marketing Academy, Budapest, Hungary.

  • The Impact of Temporal Framing on Motivation in Nonspecific Goal Pursuit (with Christophe Lembregts), 2022 Society of Consumer Psychology, virtual conference.

Talks

  • Predicting the Future of Work: Lay Beliefs of Job Automation (with Mirjam Tuk, Stefano Puntoni and Alina Ferecatu), 2023 Erasmus University RSM Marketing Department Annual PhD-day

  • The “Cheap = Poor Labor Conditions” Lay Belief and Its Impact on Preferences for Production Method (with Mirjam Tuk), 2022 Erasmus University RSM Marketing Department Annual PhD-day

  • The Impact of Temporal Framing on Motivation in Nonspecific Goal Pursuits (with Christophe Lembregts), 2021 - 2022 PhD Happy Hour for MS Marketing Honor Students.

  • The “Cheap = Poor Labor Conditions” Lay Belief and Its Impact on Preferences for Production Method (with Mirjam Tuk), 2022 Erasmus University RSM Marketing Department Brownbag Seminar.

  • Predicting the Future of Work: Lay Beliefs of Job Automation (with Mirjam Tuk and Stefano Puntoni), 2020 Erasmus University RSM Marketing Department Brownbag Seminar.

  • The Impact of Temporal Framing on Motivation in Nonspecific Goal Pursuit (with Christophe Lembregts), 2020 Erasmus University RSM Marketing Department Annual PhD-day.

  • Implementing Blue Ocean Strategy in Kazakhstani market, 2018 Business Talks and Coffee at Nazarbayev University Graduate School of Business.

  • How to Use Company Data to Create and Implement Change Management Strategies, 2017 Change Management Workshop for Top Managers at Nazarbayev University Graduate School of Business.

  • Lecture and discussion session on Blue Ocean Strategy, 2017 Strategic Management course, Nazarbayev University – Graduate School of Business Master of Engineering Management Program